What a beautiful idea.. I have a few things I’d like to do this with.
What a beautiful idea.. I have a few things I’d like to do this with.
Today, the kind of project management software that is available can be used for a variety of tasks that are not limited to managing software based projects. Apart from offering planning, organizing, and resource management tools, this web-based software is also accessible via a web browser and does not require any installation. In addition, they come with access control features such as multi-user and are extremely user friendly. Some of the leading research organizations and companies across the globe use these open source web-based project management software:
Offered by Xerox, this open-source collaborative development platform gathers all the required tools for software development from one interface. Mainly used for managing software project processes, it offers tools for reporting, tests, requirements, documents, management and versioning of code, bugs, etc.
Written using the Ruby on Rails framework, this cross-platform, cross-database, and flexible project management web application comes with a calendar and gantt charts that aid visual project and deadline representation.
This self-hosted PHP software helps organizations communicate and collaborate and it combines the freedom and scalability of self-hosting with the functions of commercial groupware or project management products. It enables project, team, and task management using an intuitive web interface.
This bug-tracking tool allows information hyperlinking, computer bug database, wiki content, and revision control. It also acts as a web interface to version control systems like Git, Mercurial, Bazaar, Subversion, and Darcs.
Similar to Basecamp and activeCollab, this fully database independent collaborative open source project management tool is built on open source technologies like Python, Pylons and SQLAlchemy. It used a structured workflow to aid the process of project management.
Published as an open source alternative to proprietary tools like Basecamp or ActiveCollab, this we-based project management software was started in November 2007.
It is intended for small and large enterprises and its primary functions include managing contacts, appointments, projects, and to-do lists. It can be accessed through different supported groupware clients like Kontact, Novell Evolution, or Microsoft Outlook or via its native web-interface as well as on PDAs and mobile phones via SyncML.
It offers a complete web interface for project administration along with a fully-developed plugin system for adding new services and features.
Its features include document, contact, time, email, and project management.
This free Project Management solution ensures that project management teams stay on top of things always.
I’m not normally a girly-girl. I throw on a pair of jeans, a t-shirt, throw my hair up in a pony tail throw on a little foundation and I’m out the door. The other day, while dropping off my grandmother’s bracelet to be fixed, I had to walk through Macy’s to get to my car, walking right by the benefit cosmetic counter.
I don’t know what possessed me, but I stopped and let her do my makeup. While she definitely piled it on a little much for everyday wear, I had her write down all the stuff she used. Considering my normal routine is no more than 5 things, the list she wrote down for me was pretty crazy. Check this out
Let’s contrast this to my normal routine
The makeup did make it through the rest of the day but by the time I left the bar, my face was itching and all that makeup was getting stuck under my fingernails as I had to scratch my face.
Next time I think I’ll stick with letting them do my makeup at Bare Escentuals – that stuff is what I wear everyday and it doesn’t make me feel like Im wearing cake on my face
GREAT answers to a company that asks for your private information in a job interview! (via TheLadders)
TOP TWELVE ‘GOOGLE DOODLES’ THAT HONOR MUSICAL & VISUAL ARTISTS (*before today):
1. LES PAUL:
THE PLAYABLE GUITAR
2. MARTHA GRAHAM: THE DANCING DOODLE
3. JOHN LENNON: IMAGINE THIS DOODLE
4. FREDDIE MERCURY: THE MUSIC VIDEO
5. JIM HENSON: THE CLICKABLE MUPPETS
6. CHARLES ADDAMS: THE SPOOKY DOODLE
7. ART CLOKEY: THE “GUMBY DOODLE”
8. MARY BLAIR: THE DISNEY DOODLE
9. DIEGO RIVERA: THE LARGER-THAN-LIFE MURAL
10. ALEXANDER CALDER: THE MOBILE DOODLE
11. WILL EISNER: THE SPIRITED DOODLE
12. RICHARD SCARRY: THE BUSTLING NEIGHBORHOOD
12:04 AM ET, 03/27/2012
Sept. 2011 Mobile Usability New Research
Alertbox, September 26, 2011
Mobile Usability Update
The user experience of mobile websites and apps has improved since our last research, but we still have far to go. A dedicated mobile site is a must, and apps get even higher usability scores.
There’s no need to declare this “the year of mobile.” If anything, last year was the year of mobile in terms of the growth in both mobile usage and the availability of mobile sites and apps. Now, however, it’s time to redesign your mobile site, because your existing version is probably far below users’ growing expectations for user experience quality.
The mainstream Web’s history repeats itself here. In the beginning, the Web was experimental — accordingly, it was acceptable to have a somewhat shaky, experimental website. Many sites were crippled by misguided design advice, which was common in the early years, and most companies didn’t know any better (because they didn’t do usability studies). Now, people simply expect websites to work.
Same with mobile. Last year, it might have been cool simply to have an app. Now, that app better be good. Requirements have gone up. Luckily, our new research shows that mobile sites and apps have been improving their usability, even though it’s still far below that of regular websites accessed from a desktop computer.
We conducted 8 rounds of user testing: 5 in the United States, and one round each in Australia, Hong Kong, and the U.K.
The first 2 rounds of testing were conducted in 2009 and were discussed in an earlier article. In that initial research, we tested all three categories of mobile phones:
- Feature phones: primitive handsets with tiny screens and very limited keypads that are suited mainly for dialing phone numbers.
- Smartphones: phones with midsized screens and full A–Z keypads.
- Touch phones: devices with touch-sensitive screens that cover almost the entire front of the phone.
For our 6 new studies, we dropped the feature phones for three reasons:
- Our first research found that feature phone usability is so miserable when accessing the Web that we recommend that most companies don’t bother supporting feature phones.
- Empirically, websites see very little traffic from feature phones, partly because people rarely go on the Web when their experience is so bad, and partly because the higher classes of phones have seen a dramatic uplift in market share since our earlier research.
- Pragmatically, almost all participants in our mobile user experience courses tell us that they don’t design for feature phones. Thus, we don’t need to collect updated video clips or other seminar materials about feature phones.
In the first 2 test rounds, touch phones were mainly iPhones, with a smattering of competing, though primitive, devices. In the recent testing, we still had many iPhone users but also many Android users as well as some Windows Phone users.
All together, we tested 105 users — 53 males and 52 females. Of those test participants, 12% were 50 years or older, while the remaining 88% were evenly distributed across the ages of 20–49 years. Occupations ran the gamut, from fashion consultant to patent lawyer to television producer.
Tasks ranged from directed to exploratory:
- Highly specific tasks. For example, “You are in an electronics store and consider buying a Canon PowerShot SD1100IS as a present. The camera costs $220.25 in the store. Check adorama.com to see if you can get a better price online.”
- Directed, but less specific. For example, “Find a moisturizer with SPF 30 or above that is suitable for your skin.” (While using the Walgreens app.)
- Open-ended, but restricted to a predetermined site or app. For example, “See if you can find any interesting pictures related to today’s news.” (While using the China Daily app.)
- Web-wide tasks that let users go anywhere they wanted. For example, “Find out which is the tallest building in the world.” (While giving users no indication of which site might have the answer.)
In all, we observed participants doing 390 different tasks: 194 application-specific tasks, 154 website-specific tasks, and 42 Web-wide tasks.
In addition to user testing, we also conducted 2 rounds of diary studies to discover how people use mobile devices in their everyday life. One diary study was in the U.S.; the other included participants from Australia, The Netherlands, Romania, Singapore, the U.K., and the U.S. In total, 27 people participated in the diary studies, providing us data about 172 person-days of mobile activities. Again, participants had a wide range of jobs, from bookkeeper to football coach.
Mobile User Experience Improving Slowly
In the new research, the average success rate was 62%. Better, but only 3 percentage points better in 2 years. Although this improvement rate might seem disappointingly slow, it’s about the same as the pace we recorded for desktop Web use in 263 studies over the last 12 years.
The current success rate for mobile Web use is about what we measured for desktop Web use in 1999. The current desktop success rate is 84%; unless mobile usability starts improving more rapidly, we’ll have to wait until 2026 to reach that level.
The 62% success rate was computed across all tasks that we could reasonably categorize as having been done correctly or incorrectly.
Measured usability varied substantially, depending on whether people used a mobile site or a full website. (By way of definition, a “mobile” site is one designed specifically for use on mobile devices, whereas a “full” site is a regular website designed mainly for use on a full-screen desktop computer.)
- Mobile site success rate: 64%
- Full site success rate: 58%
This leads to the first, and maybe most important, guideline for improving the mobile user experience: design a separate mobile site. Don’t expect users to access the same site from both desktop and mobile browsers. (The exception would be people using large-sized tablets like the iPad. Our separate studies of iPad users show that they do fairly well browsing full sites.)
A second key guideline is to have clear, explicit links from the full site to the mobile site and from the mobile site to the full site. Unfortunately, search engines often fail their mobile users and erroneously point them to the full sites, even for companies that offer mobile sites with much better user experience. As long as users don’t need to navigate, they might actually be okay when they’re dumped into a site that works poorly on their phone. Search engines frequently offer deep links to pages directly related to the user’s query. But if users want to know more than what that one page offers, they’ll suffer if they’re stuck on the full site. That’s when the link to the mobile site will come in handy. (And why the search engines should have pointed to the mobile site in the first place.)
Apps Beat Sites
While a mobile site is good, a mobile app is even better. We measured a success rate of 76% when people used mobile apps, which is much higher than the 64% recorded for mobile-specific websites.
Of course, it’s more expensive to build an app than a mobile site, because you have to code different versions for each platform. Thus, we can really recommend building mobile applications only if you’re either rich or offer a service that’s particularly suited to mobile use.
Most Usability Guidelines Confirmed
The 1st edition of our mobile usability report contained 85 design guidelines. Of these, 83 were confirmed by the recent research, 1 was somewhat revised, and 1 was deleted. As I’ve said many times before, usability guidelines remain very stable over the years because they mainly depend on human behavior. (The one guideline that was revised related to the use of Flash, and was thus more technology-dependent than most usability guidelines.)
The main news? From the 1st to the 2nd edition of our mobile usability report, the number of design guidelines increased from 85 to 210. This is partly because we now know much more about mobile usability and partly because requirements have increased. Sites and apps have definitely gotten better, raising the bar for acceptable user experience, and thus increasing the number of guidelines that designers should follow.
In particular, Android apps have gotten much better, probably because the platform’s growing market share has caused companies to invest more in the quality of their Android apps.
Also, users have become more aware of horizontal swiping than they were in our previous research. The horizontal swipe gesture is often used to “flip” through deck-of-cards or carousel features. Swiping is still less discoverable than most other ways of manipulating mobile content, so we recommend including a visible cue when people can swipe, or they might never do so and thus miss most of your offerings. Also, you should avoid swipe ambiguity: don’t employ the same swipe gesture to mean different things on different areas of the same screen. This recommendation is the same for mobile phones and tablet usability, showing the similarity between these two gesture-based platforms.
It’s interesting to consider the difference between mouse-driven desktop design and gesture-driven touchscreen design here. Desktop websites have a strong guideline to avoid horizontal scrolling. But for touch-screens, horizontal swipes are often fine. Indeed, mobile-device users typically expect to horizontally swipe their way through a carousel. Of course, this is just one more example of the meta-guideline that sufficiently different platforms require different user interface designs. This, again, is the underlying reason that mobile sites perform better than full sites when used on a mobile device.
Mobile Design = Small and Targeted
To have a successful mobile site or app, the obvious guideline is to design for the small screen. Sadly, some don’t, and we still see users struggle to hit tiny areas that are much smaller than their fingers. The fat-finger syndrome will be with us for years to come.
The second point is more conceptual — and harder for some people to accept: When you have a smaller screen, you must limit the number of features to those that matter the most for the mobile use case.
293-page report on Usability of Mobile Websites and Applications with 210 design guidelines and 479 screenshots is available for download.
Full-day training courses at
- Mobile User Experience 1: Usability of Websites and Apps on Mobile Devices,
- Mobile User Experience 2: Touchscreen Application Usability
- Visual Design for Mobile Devices and Tablets
- Writing for Mobile Users: Content Usability for Mobile Websites, Apps, and Email Newsletters
- Mobile Usability Methods: How to Run Your Own Mobile User Studies
> Other Alertbox columns (complete list)
> Sign up for newsletter that will notify you of new Alertboxes
Copyright © 2011 by Jakob Nielsen. ISSN 1548-5552
Key Mobile Design Considerations
When designing for the mobile UX, there are some key considerations to bear in mind, versus designing for stationary situations like a desktop.
Know the medium you’re designing for, the various phone/tablet/device characteristics in detail. Make the most of the platform. Mobile devices have on-board GPS, compass, camera, accelerometer, microphone and other functions. Whatever the handset does normally, do that. Inconsistency leads to errors and frustration.
- Optimize for the uniquely mobile experience of your device, don’t just shoehorn existing desktop/web app into a mobile device.
- Be aware of the following typical mobile device traits:
- Richer, stronger pixel density (i.e., iOS “Retina display” for iPhone 4) that allows for finer details of text and imagery (and animations, transitions, motions overall)
- Multiple sensors: gyroscope, proximity sensor (to your face/ear), accelerometer, camera(s), speaker(s), and microphone(s) and GPS too…
- Also most devices have some combination of Wi-Fi, Bluetooth, and cellular data, as well as ports for USB and/or HDMI, etc. (various data connections)
- Such devices are part of some ecosystem (i.e., iTunes, Android Market) for app discovery, delivery, usage. There may be other appliances or peripherals as well, like dock adapters or USB add-ons. How might your app take advantage of that, if at all?
This site lists primary mobile devices with suggestions on device testing within a reasonable budget. Knowing your device is vital!
Be mindful of multitasking user in chaotic environment, trying to maintain continuously partial attention (CPA). The mobile impulse usually boils down to one of three mindsets:
a) I’m micro-tasking. Optimize for quick bursts of activity. Identify the recurring tasks and then polish, polish, polish.
b) I’m local. Take advantage of location, audio and video sensors to establish context.
c) I’m bored. Distract me by taking me on a journey of discovery.
Mobile users are often multi-tasking, using a phone one-handed, or in a hurry. Minimize errors and make users more efficient, by storing preferences and recent queries, and suggesting matches. Reduce cognitive load and opportunity cost (Surface key actions and data with minimal user effort)
Sympathize with the context the device UI is being used for. Consider the human relationships among information, things, places, activities. Think about semantic, social, spatial, temporal relationships.
Note that the contexts of use are constantly in motion, from loud chaotic spaces (a coffee shop) to quiet discreet moments (a movie theater). Be sensitive to the fact that the contexts may be changing, unlike being chained to a desk for hours and hours mostly creating/consuming large portions of content. Think small, snackable chunks of pivotable information and screens that can interrupted anytime, painlessly with zero failure.
** PC’s are found in a fixed, predictable environment, large screen enables multi-tasking, keyboard/mouse for input
** Mobile devices are in highly dynamic environments, with small screen/limited text input, the UI consumes whole screen, hard to multitask effectively
Participate in the culture you’re designing for; cultivate “mobile mindfulness” for the user/device/tasks.
The primary activity is likely focused on something easily achievable in a small-screen device form and given the constantly changing context/environmnent. Not long, drawn-out multi-step sequences but tightly chunked, pivotable tasks and screens. Focus on user needs, not just cool tech solutions or tactics. Platform technical abilities like GPS or accelerometer should be a guide, not the focus.
Be careful about “looking backwards while moving into the future”–the “rear-view mirror” effect (via Marshall Mcluhan) of cognitive habits and social conventions getting in the way. Invent new possibilities but be aware of historical conventions that linger.
Mobile UX Principles
Below are a set of user experience principles based upon writings and presentations by various mobile design experts, trying to define some core bedrock of ideas to guide tactical decision-making.
When in Rome… Leverage platform OS models, metaphors, and elements to achieve an experience consistent with user expectations for that device. For example, Android users expect “touch and hold” to call up a contextual menu of options, while “touch and hold” on iOS causes the object to “wiggle,” ready for deletion. And avoid desktop idioms such as floating windows, hover states, resizable panels, scrollbars, etc.
Balanced coherence: As appropriate for your app, balance functional and visual coherence across mobile, web, and desktop channels. Yes the functionality, capability, and visuals may vary per OS (see When in Rome…), but the experience should be intuitive and familiar when switching from one platform to another. Every pixel of the interface should add value to the user experience. Make it beautiful, and make it feel like a family.
Speak its power: Create clear, explicit, and discoverable UI controls that convey exactly what they do, like a light switch. Mobile users are often “on the go” and prefer obvious clear actions to complete tasks.
Animate to delight and orient: Leverage mobile OS animations and transitions to show the placement of hidden controls, suggest orientation/navigation/location, and add delight. For example, upon first launch, gently animate a hidden search field to visually cue the user to its placement.
Pivot, snack, bursts: Support “snacking” by enabling users to pivot through tasks and information in quick bursts. Remember, the user is not chained to a desk for hours. They are often in a state of “constant partial attention,” multitasking across physical and virtual contexts, sometimes one-handed while doing something else.
Edit ruthlessly: Don’t cram an entire desktop app into a phone or tablet. Focus, prioritize, and simplify to what matters most. This includes verbiage, imagery, features, buttons, icons, and especially menu commands, which should be exposed in clear visual ways.
Beware “fat finger”: Provide easy recovery from accidental taps and keep critical controls separated. Ask yourself: How can a mobile user still make use of this app with one hand while holding a coffee cup?
Minimize typing, maximize defaults: Despite auto-suggest, typing on a phone is difficult. Use defaults if possible, or carry-over from previous saved sessions/states, etc.
Think about the ecosystem, not just this device: Don’t design a mobile app in isolation. Keep in mind the ecosystem of functionality; your app should express a unified look and feel across multiple channels and devices. This is especially true if designing for multiple mobile OS platforms.
Focus on being useful, straight-forward…and fun! Don’t forget the cool factor of using mobile devices and apps. It counts towards your product’s brand perception, especially in over-crowded app stores. Users will reject your app brutally and quickly!
For your mobile UI, always ask…
– Can users make sense of it…quickly?
– Does each screen speak its power?
– Can I simplify this?
– Is this intuitive?
Facebook Changes 2012: Are You Ready?http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.bizmsolutions.com%2Fblog%2Ffacebook-changes-2012-are-you-ready%2F&layout=button_count&show_faces=false&width=100&action=like&colorscheme=light&send=false&height=27
Well here we are again! Facebook has been busy making changes to brand pages and now it’s our turn to get busy figuring it all out!
I feel as though I’ve written this post before. Oh, wait! I did! Last year I came out with a guide to all the Facebook changes that were occuring at the time and now here I am again posting another.
I debated on making a comment here about how frustrating all of these changes can be. I thought about sharing with you how difficult these sudden moves can be even to a social media strategist! But then I took a deep breath and remembered that Facebook is still a free platform where I’ve met so many wonderful people whom I network and partner with in order to bring in more business for us all. I thought about the tornadoes that devastated the midwest a few weeks ago and how families used Facebook to reach out to one another and stay in touch during the devastation. I thought about all the great benefits that Facebook provides us free of charge and suddenly wasn’t quite so willing to say anything negative about their decision to make these changes. And then I remembered one more of my absolute favorite quotes:
“When you are through changing, you are through.” ~Bruce Barton
So it’s with a smile and a deep “here we go again” breath that I share with you my 2012 quick reference guide to all the latest Facebook changes!
Going Live March 30th
Just a quick reminder that these changes will be mandatory as of March 30th. We still have a little time to tweak our pages and get them the way we want them before Facebook automatically changes everyone’s brand page over to the new Timeline layout.
Goal of the New Layout
This round of Facebook changes centers around brand pages and strives to offer the flexibility and branding capabilities that business pages have needed for a very long time. Although change can be frustrating (sorry, I did just have to throw that in there!) many of these changes are going to be beneficial. Page owners will have the ability to truly brand their main page via the new Timeline cover photo and control the information they want to stand out for their audience. Instead of a generic wall where posts live only in chronological order, we’ll have the opportunity to create an experience for our target audience that guides them along the story of our business, highlighting the content we find most valuable.
Recent Facebook Changes
*Please note: Some of the images below look small on this page. Click on any image to see a larger version.
1) Default Tabs: Default Landing tabs/Welcome tabs are going away.
a) There is no longer an option to automatically send new fans to a specific page you’ve created. Everyone who goes to your page will automatically go to your wall.
b) The custom tabs you’ve already created won’t disappear. They will become thumbnail boxes at the top of your page just below the cover photo (See Applications below).
c) Custom pages will go from 520 pixels to 810 pixels
d) All custom pages will continue to have their own url so you can purposefully direct people to these pages if you would like.
2) Cover Photo: Every business page will now have the ability to add a large cover photo just like the ones that rolled out to personal profiles. Cover images can be 850 X 315 pixels. They must be at least 399 pixels. These are for branding purposes and may NOT contain any of the following:
a) Price or purchase information, such as “40% off” or “Download it at our website”
b) Contact information, such as web address, email, mailing address or other information intended for your Page’s About section, References to user interface elements, such as Like or Share, or any other Facebook site features
c) Calls to action, such as “Get it now” or “Tell your friends”
3) Applications: As mentioned in the Default Tabs section above, custom tabs/applications will appear as thumbnail images at the top of your page just below your cover photo.
a) These tab images are 117 X 74 pixels.
b) You may showcase 12 applications at the top of your page. Only 4 of those will be displayed prominently at the top. Photos is automatically one of those applications. At this time, you can’t change the location of that particular app so technically you only have 3 applications you have control over in the top row. To change the location of one of the apps simply hover your mouse over the app you would like to move. You’ll notice a little pencil icon appear. Click this icon for a drop down list. At the top of the list it says “Swap position with:” now click on the app you would like to swap this app with.
c) You can change the name of your apps by choosing “Edit Settings from that same drop down menu (see illustration below). You’ll then get a pop up box that lets you Type the new name for your application/custom tab.
d) You can change the photo displayed on the app from the “Edit Settings” box as well. Simply choose “Change” next to Custom Tab Image and upload a photo of your choice. Keep in mind the size restrictions of 117 X74. Click the Okay button and you’re done!
4) Admin Panel: A new Admin Panel allows you to see all the same information as before – just in a new format. Click on the Admin Panel at the top right of your page and you’ll see your page notifications, new Likes, Insights and the new Messages option which allows your Facebook fans to send you a private message. Please note that although page owners can respond to private messages from fans, they can’t initiate private messages to their fans. This option will automatically be turned on for each page. If you would like to turn it off you can do so by going to the new Admin area, choose the Manage menu and then Edit Page. You will see the option to turn messages on or off here.
a) In addition you’ll see a menu which includes Manage, Build Audience and Help. Use these menus to make changes to your page, share your page with others and get help with your page.
5) Page Layout: The new format now allows you to edit the way posts are displayed on your page.
a) Pin specific posts to the top of your Timeline – just click the little pencil icon in the upper right corner of the post and pin it!
b) These will only remain there for up to 7 days
c) Add Milestones for your business – Highlight big events in the history of your brand by clicking the line that runs down the middle of your Timeline and selecting ‘Milestone’. You will initially be asked to choose the year your page was created. Go ahead and do that and then you’ll see the option to add a Milestone to your page. Click anywhere else on your page to get rid of this menu.
d) Add posts correctly along your timeline. Was there something you wished you had posted early on when you joined Facebook but didn’t? You can make the post and change the date on it so it shows up correctly along your timeline!
e) Highlight a post by clicking on the star icon in the upper right of the post. This will expand the post so that it spans all the way across the Timeline.
6) Fan Page Name: Do you ever wish you could go back and change the name of your page? Now you can! Simply fill in this form! http://www.facebook.com/help/contact_us.php?id=262629790471076
7) Profile Picture: The profile picture for your brand should be one that is easily recognizable and instantly makes people think of your brand. These must be at least 180 x 180 pixels and should look good as the thumbnail on your posts at 32 x 32 pixels.
8 ) Wall Filters: If your page is set to allow people who like your Page to post on the Wall, fans will now be able to view a filtered version of the Wall. As you scroll down the fan page of a brand that has published their updated Timeline and allows fans to post on their wall, you’ll see a box appear at the top which allows fans to control how they view your page. The first item on the menu is Timeline. When fans click on this they will see a drop down menu and will be able to decide if they would like to go to your About section, photos or view one of your custom landing tabs.
The next menu item is Now. It allows fans to decide if they want to view the posts and activity from a specific year in your business.
The third menu item defaults to Highlights. This filter allows fans to view your wall in one of four different ways: Highlights, Posts by Page, Posts by Others, and Friend Activity. This will allow each fan to easily see only your posts, the posts their friends made on your page and the posts that others made on your page.
9) Interest Lists: Interest Lists are very similar to Twitter lists. When you log into Facebook as yourself (not your page) you will be on your Home page. From the left sidebar you will find Interests (You may have to click on More at the bottom of the left sidebar in order to see it). Click on Add Interests to create a list of pages and/or friends who fall under a specific category. For example: You may create a list for Great Social Media Resources. I hope you’ll add BizMSolutions to it! (Yes, that was a shameless request for you to list me! LOL ) You will then be able to choose from your friends, liked pages and also categories of popular topics in order to determine which people and brands you would like to add to this list. Now all you need to do is click on your list in the left sidebar and your newsfeed will instantly change to the most engaging posts from the individuals on the list. You may also share your lists or subscribe to lists that others have created.
a) Insight data will now only delayed by 5-10 minutes instead of 2-3 days.
b) Get insights into other pages. Simply go to a page with the new Timeline and click on the Like app just beneath their cover photo. You will now be able to view their likes and number of people talking about their page as well as gain access to their most popular week, city , most popular age group; new likes per week and weekly number of people talking about the page.
a) Premium Ads – designed to get your business in front of new people
i) Shown on the right side of the home page, in the news feed, in mobile streams and when someone logs out of Facebook
ii) Learn more here – http://ads.ak.facebook.com/ads/FacebookAds/Premium_Guide_2.29.12.pdf
b) Reach Generator – designed to get more engagement with current fans
i) Allows pages to reach 50% of their fans each week and 75% each month
ii) Not CPC or CPM models, but will be an ‘always on’ ad. Shown at the right side of the page and also will go out into the newsfeed and mobile streams
iii) Learn more here – http://ads.ak.facebook.com/ads/FacebookAds/Reach_Generator_Guide_2.28.12.pdf
c) Offers – only a few brands have access to Offers at this time
i) Post is sent through news feed of your fans
ii) Offer can be shared through the post and when offer is claimed http://www.socialmediaexaminer.com/7-new-facebook-changes-impacting-businesses/
iii) Offers will be free
12) Misc. items:
These changes aren’t necessarily part of the new Facebook roll out but they are things I’ve found many people are not familiar with.
a) Groups can now choose a collage of members or a cover image
b) Facebook is now allowing some users to verify their accounts and use a pseudonym. Currently this is only available to certain people
c) It is rumored that Facebook will be updating permissions for admins sometime in the next month. There is talk of allowing page owners to give different admins different levels of permission for the page.
I’ve heard many people recently express the concern that with the new Timeline they can no longer tell who is posting on their page. They feel as though they are always missing something. Do you feel the same way? These images are for you!
From your Admin panel in the upper left you will be able to get notifications when someone posts on your wall.
Here is how your new page will be displayed:
Still have questions? Join me on Tuesday for the Social Media “Help Not Hype” Power Hour with Dori DeCarlo on @WordofMomRadio http://www.blogtalkradio.com/wordofmomradio or leave a comment right here on my blog. I’d love to help!
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Great overview of facebook brand page changes